You may have come across some software that promise automated search engine optimization and submission process to relieve you from the entire tedious task. We request you to steer clear of those pranksters. Otherwise, you could be labeled as spammer.
SEO firms may choose to use software for the purpose of researching keywords, monitoring search engine ranks, analyzing traffic, link checking, reciprocal link management, search engine submission etc. But search engines do not like automated submission.
Monitoring of the search engine positions is vital to every SEO campaign for estate management and it is nearly impossible to do that manually as it can be very time-consuming. There are some rank checking and monitoring software that are quiet safe if used at certain intervals. But, there are some that use the search engine resources heavily and eventually slow down their functioning. When you choose an SEO firm, ask them about the software they use for rank monitoring and make sure they are safe.